Here is a sampling of projects where a cinematic style makes for great promotion.






P R O J E C T
The Design Hope Project (Series)
P U R P O S E
To promote the creation of a music album for charity
S O L U T I O N
Unscripted/documentary style, weekly release, 7 episodes

Design Hope is an organization that raises money for Hamilton's Out of the Cold program through artist involvement. Out of the Cold feeds and shelters the city's homeless and those living in poverty. For Design Hope's music album Under Angels, Hamilton-based musicians donate songs and talents to help raise funds through the sale of CDs and mp3s online.

Last year, The Shooting Eye was chosen to help promote the venture with a series that would show the making of the music album and release episodes on a weekly basis leading up the CD launch. Hosted on YouTube and promoted through TheSpec.com, the HD series received 5000 views in its first six months. A new season is in production and will be released Fall 2009.
 








P R O J E C T
Rad Reno
P U R P O S E
To promote the development of a reality/home improvment TV series
S O L U T I O N
An edgy, short piece that tells the show concept and its dramatic signifigance

Rad Reno is a new TV show about a unique home renovation with a huge twist. The program is sponsorship driven and it's one of The Shooting Eye's very own. But the company needed something to aproach sponsors with that would suggest the style of the show and also explain it's concept. It was essential that it have an emotional edge and the right visuals to truly capture the spirit of the series.
 







P R O J E C T
The Long and Winding Road Starring Jim Witter
P U R P O S E
To promote the live concert
S O L U T I O N
Unscripted/documentary style, featuring live performances and interview

Juno Nominee Jim Witter was looking for a series of videos to promote his new live concert that celebrates the songwriting of John Lennon and Paul McCartney. In the show, he takes audiences down memory lane as a slide show behind the band celebrates nostalgic moments from the 60s and 70s. Jim was already known for his touring Piano Men concert about the music of Billy Joel and Elton John, but he needed promoters to see the potential of his new production.

The Shooting Eye produced three versions of the video that would capture the essence of what Jim was trying to do onstage. But it wasn't enough to simply film Jim and his band performing. The short videos needed a thread that would tie it all together and bring greater signifigance to how the live concert makes audiences feel. An interview with Jim added this emotional dimension and gave potential promoters a close-up look at the entertainer himself.
 






P R O J E C T
WonderCafe.ca
P U R P O S E
To promote the website's success
S O L U T I O N
Edgy, informative, relentless montage

WonderCafe is a place of conversation. It's a website that serves as a discussion starter around big life issues, and is seen as part of the interactive Web 2.0 movement. When the folks at The United Church of Canada needed a video to promote the site's success, they contacted The Shooting Eye.

They wanted an edgy and fast-paced video but were limited to working from still images and a few already existing promotional videos they had. All of these pieces had to be put together in a creative and dynamic way.
 








P R O J E C T
Italian Walk of Fame Launch
P U R P O S E
To promote the launch of the new Italian Walk of Fame in Toronto
S O L U T I O N
An emotional, celebrity-filled, hosted montage

The Italian Walk of Fame is a new venue for honouring those who have had a bold impact on our collective well-being. As with all new ventures, the organizers needed to excite people and build anticipation for its launch. Foxx Advertising & Design was heading up the project's promotional campaign and called on The Shooting Eye for production services to shoot and edit the piece inside of just a few days.

With on-camera host Nick Mancuso (from the TV series Stingray) and a series of celebrity images and popular music, the team put together a message that was presented at the launch event and now plays on the Italian Walk of Fame website.